Personal Branding is the reason why a customer, employer or partner chooses you, a process that brings the individual to identify, cultivate and communicate his or her talents, strengths, and uniqueness in the most effective way. This course, for the first time in Italy, aims to work on personal and business image in an integrated way, considering online and offline as two closely related areas for the communication of each professional.
The course is held by Rossella Migliaccio and Tommaso Sorchiotti, Creative Digital Manager and author of several bestsellers on Personal Branding and new media.
The course is designed to train professionals in heterogeneous sectors, interested to deepen the aspects of personal communication and self-promotion, especially with regard to the dynamics of the business world.
The recipients of the training are therefore: graduates, managers, freelancers and all those who wish to enhance their image and communication in their professional field.
- How to create your Personal Brand today
- Effective communication on social networks: what to choose and how to make the most of it
- How to emerge from the mass and stand out from other competitors
- Objectives and action plans to recognize and exploit your own potential
- How to convert online relationships into new professional opportunities
- Analysing of your professional profile and internal and external interlocutors
- Verbal and nonverbal communication: resume, professional dress code, biography and profile picture
- Business Etiquette: from emails to business cards, from invitations to formalities
- Case History Study and example of excellence
- How to anticipate work evolutions and market challenges
In the classroom will take place a work of formative-interactive nature, it will be paired to a more operational and planning part to be performed in the months to come.
- Certificate of attendance
- Il Tommaso Sorchiotti’ book “Personal Branding: promuovere se stessi online per creare nuove opportunità”
- The “Exercise Notebook”, to concretely work on your own project
- 3 months of tutoring, to stay in touch for insights and clarifications
- Invitations to Style Networking events
- Breakfast and afternoon break
To have more information download the complete program or write to firstname.lastname@example.org.