Pattern and Prints in Image Consulting

Using both a technical and creative approach, the masterclass explores the role of patterns and prints in image consulting, looking at how shape, scale, rhythm and color influence visual perception.

The course provides a practical framework for interpreting prints and guiding clients towards choices that complement their color palette, body shape and personal style.

3 hours of live-streamed theory (10:00 AM – 1:00 PM)

The theory session is delivered live, with active participation and direct interaction between students and the lecturer. This is not a pre-recorded lesson, but a fully interactive learning experience.

• Introduction to the visual languages of patterns: line, rhythm, scale, contrast, and direction
• Analysis of main patterns (floral, geometric, abstract, animalier, optical, stripes, checks, polka dots, monogram, etc.) and their communicative codes
• How to read and interpret a pattern: visual perception, symbolism, and psychological impact
• Patterns and proportions: strategies to harmonize prints with body shape and body lines
• Patterns and Color Analysis (Armocromia): how to identify patterns that best match your personal palette
• Patterns and style: correspondences with the seven universal styles and contemporary archetypes
• Combining and mixing patterns: aesthetic criteria, color harmonies, and rules of visual balance
• Common mistakes in choosing and combining patterns
• Case studies and analysis of iconic looks
• Using patterns and prints in consulting: moodboards, capsule wardrobes, visual storytelling

This masterclass is designed for Image Consultants and stylists who want to deepen their understanding of patterns and prints and use them more confidently in their professional practice.

It is also suitable for fashion and retail professionals looking to develop a more structured understanding of prints and their visual language, and apply them effectively in relation to color, proportion and personal style.

• Digital Certificate of Attendance
• Over 140 pages of digital course materials

• A PROVEN EDUCATIONAL APPROACH: For over ten years, our structured methodology has helped students develop the knowledge, practical skills and professional tools needed to work with greater confidence and consistency.
• EXPERT LECTURERS: Learn from experienced professionals who combine academic knowledge with first-hand industry expertise and a clear understanding of professional practice.
• A STRONG PROFESSIONAL NETWORK: Benefit from our relationships with leading companies, institutions and educational organisations, creating valuable opportunities for connection and professional development.
• CONTINUOUS DEVELOPMENT: Study through programmes that are regularly reviewed and updated to reflect market changes, new developments and the evolving needs of image professionals.
• CAREER-FOCUSED LEARNING: Build practical, applicable skills designed to support your work with clients and strengthen your professional practice.
• A PROFESSIONAL COMMUNITY: Join a growing network of students, alumni and industry professionals where knowledge, experience and opportunities are shared.

Rossella Migliaccio

Rossella Migliaccio is an entrepreneur, author, and thought leader.

After graduating from Bocconi University and gaining experience in the world of advertising and fashion publishing, she worked between Milan, London, and Zurich, where she obtained an international certification in image consulting.

Over the years, she has taught at Politecnico di Milano and the Sole24Ore Business School in Rome, before founding Italian Image Institute, the first Italian academy dedicated to higher education in Image Consulting. She developed and registered her own methodology, combining critical thinking and visual culture.

Her work focuses on promoting a conscious understanding of style as a tool of personal identity, with particular attention to inclusivity, sustainability, and the relationship between aesthetics and culture.

She is the author of Armocromia (Vallardi, 2019), an editorial success translated into several languages, as well as the bestsellers Forme (2020), Colori (2022), Volti (Mondadori, 2023), and Il libro dello stile (Vallardi, 2025).

In 2024, she launched the Armocromia make-up line, revolutionizing the beauty industry through the principles of Image Consulting. Today, she lives between Naples and Milan and collaborates with leading international luxury, fashion, and beauty brands. She is also a reference figure for public personalities and major media outlets.