AI for Image Consultants

During the course, participants will be introduced to the main artificial intelligence tools and their practical application in everyday professional work: from planning more efficient consultations and creating social media content to producing visual materials, moodboards and before-and-after simulations.

A substantial part of the day will be dedicated to guided practice, with participants working step by step alongside the lecturer through live demonstrations and structured exercises.

The course is delivered in person.

To take part fully, participants must bring an electronic device. A laptop is strongly recommended, as it is better suited to the activities covered. A tablet may be used, although it may offer more limited functionality.

Participants may be required to subscribe to an AI tool at an additional cost of approximately €20, which is not included in the course fee.

Full practical information will be provided in the days leading up to the course.

One day of in-person practical training in Milan (10:00 AM – 6:00 PM), followed by one month of tutor support.

To ensure a focused learning experience and allow sufficient individual attention, practical classes are limited to 20 participants.

Introduction to Artificial Intelligence in Image Consulting

• What AI is and why it has become an essential tool
• How AI can concretely support the work of an Image Consultant
• Benefits and professional opportunities

Overview of the AI Landscape

• The main AI platforms: differences, strengths, and use cases, with practical demonstrations
• Which AI tool is best suited for each task: how to choose the right solution for every need
• Legal aspects related to the use of AI-generated images

Effective Prompts: How to Communicate with AI

• What a prompt is and why it makes a difference
• How to structure clear and effective requests, with practical demonstrations
• Common mistakes to avoid and techniques to improve results
• Specific prompts for Image Consulting: a tailored vocabulary for professionals

Practical Workshop 1: AI for Client Consulting

• Creating images for moodboards, visual concepts, and supporting materials for consulting sessions
• Before/after simulations and the use of AI for visual enhancement
• How to quickly and effectively integrate images into personalised reports
• Adapting content to different channels and formats

Practical Workshop 2: AI for Social Media Content

• AI and personal branding: how to build a more professional and recognisable communication strategy
• Social media content: captions, content series, storytelling, editorial calendars, and creative ideas
• How to use AI to organise your work, generate ideas, and overcome creative blocks

The course is designed for Image Consultants, Personal Stylists, and professionals in the fashion and beauty industries who wish to innovate their working methods through digital tools.

It is suitable both for those approaching artificial intelligence for the first time and for those who already use AI but want to develop a more strategic, effective, and professional approach.

• One month of tutor support for post-course guidance and further learning
• A printed certificate of attendance, presented at the end of the course
• Over 150 pages of digital course materials
• Prompt Dictionary: a practical guide
• An Italian Image Institute Color Analysis Moleskine notebook
• 15% discount voucher to use on our product e-shop

• A PROVEN EDUCATIONAL APPROACH: For over ten years, our structured methodology has helped students develop the knowledge, practical skills and professional tools needed to work with greater confidence and consistency.
• EXPERT LECTURERS: Learn from experienced professionals who combine academic knowledge with first-hand industry expertise and a clear understanding of professional practice.
• A STRONG PROFESSIONAL NETWORK: Benefit from our relationships with leading companies, institutions and educational organisations, creating valuable opportunities for connection and professional development.
• CONTINUOUS DEVELOPMENT: Study through programmes that are regularly reviewed and updated to reflect market changes, new developments and the evolving needs of image professionals.
• CAREER-FOCUSED LEARNING: Build practical, applicable skills designed to support your work with clients and strengthen your professional practice.
• A PROFESSIONAL COMMUNITY: Join a growing network of students, alumni and industry professionals where knowledge, experience and opportunities are shared.

Federica Chioccioni

Art Director and UX Designer, Federica Chioccioni combines a strong academic background with technological innovation. After graduating with honors from Politecnico di Milano and completing a Master’s degree in UX Design at IULM, she built her career across visual communication and Design Thinking.

She has held key roles such as Visual Merchandising Manager before joining Italian Image Institute in 2021 as Art Director. Here, she oversees the brand’s visual identity and the creative development of new product lines.

By combining her strong visual expertise with emerging technologies, she is now the lecturer of the first course in Italy dedicated to Artificial Intelligence applied to Image Consulting.